The Startup Show: Couch.com

Couch.com might sound straightforward — a digital marketplace for couches, yet it addresses a nuanced and complex issue: the overwhelming process of buying a couch. Most buyers, unsure of where to begin, face a barrage of choices from materials to retailers without a clear path forward. The platform simplifies this by gathering user preferences and guiding them to the perfect couch through a refined, almost concierge-like service online.

The journey began with acquiring its domain, a tale as interesting as its business model. Back purchased the domain in 2023 from a high-net-worth individual involved in the early development of Google AdSense. Despite the domain’s hefty price tag and tough negotiations, Back secured a deal beneficial for his startup’s growth. This crucial step was not just about owning a URL but establishing a foundation for a brand that promises clarity and convenience in the cluttered furniture market.

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