Keep Going: How to find your true customers

Zach Supalla, founder and CEO of Particle, discusses the journey of building a hardware platform for IoT products. He shares how Particle started with development kits for prototyping and eventually transitioned to selling their platform to companies launching IoT products at scale.

Zach highlights the challenges of the consumer IoT market and the shift towards industrial applications. He emphasizes the importance of listening to customers and adapting the business based on their needs. Zach also discusses the mindset of a founder and the balance between optimism and rational pessimism.

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